Ghost Signs Reveal a Slice of Skokie's History
Demolition brings hidden, vintage advertisements back onto the light of day.
Ever heard of Pagliacci Pizza? What about Westpoint Pharmacy? Or the Allen Lee TV Radio Phono Hi-Fi repair shop?
The Skokie businesses are faded memories--casualties of changes over the years. But the recent demolition of a run-down strip mall uncovered the colorful ghost signs that revealed a slice of the village's history.
For motorists heading west on Dempster Street, just pass Niles Center Road, it is hard to miss the slightly faded eye-catching signs.
The five-panel display is painted on the side of a one-story brick building, on the northeastern corner of Dempster and Bronx Avenue. Besides the three mentioned earlier, one advertises Davis Cleaners Shirt Launderers and another pitches the Dempster Kosher Meat Market. Above them in big white letters is a sign that reads "Free Customer Parking In Rear."
There's still free parking at the rear of the building, but nowadays customer traffic is generated by a Western Union branch, not shoppers of the long shuttered butcher or other former neighbors.
While there is no formal research tracing the history of the recently uncovered signs, Amanda Hanson, supervisor of the Skokie Heritage Museum, said they "might be a good source of nostalgia" for residents interested in learning what the village was like during the 1950s and 1960s.
Hanson, who co-authored Skokie: Images of America with lawyer Richard Witry, said since four of the signs still showed the exchange name format used to dial a telephone number, the businesses "most likely" existed in the '50s and '60s.
In many major U.S. cities, including Chicago, the 2L-5D format--two letters and five digits--was the customary way of placing a call. For instance, the vintage sign for Westpoint Pharmacy shows its phone number as OR-6-2535--with the "OR" being an abbreviation for ORCHARD.
"Skokie was developing into a suburb and the population grew and a lot more business were there," Hanson said about the signs being a window to Skokie's past.
What about the offer of S&H Green Stamps advertised by Westpoint Pharmacy?
The reward stamps, also called Green Shield Stamps, were issued by the Sperry and Hutchinson Co. to merchants. In turn, retailers gave them to customers to redeem for products. The stamps, popular until the 1980s, were issued as bonuses to shoppers based on the dollar amount of their purchase.
Like finding an old S&H Green Stamps catalog, information on the signs' sponsors is just as rare. At least a half century had passed before the ghost signs were rediscovered. So where are the businesses now?
The extensive archives of the Skokie Historical Society, housed at the heritage museum at 8031 Floral Ave., did not reveal much information. But a 1955 phone book among its collection confirmed that the other businesses did exist.
Davis Cleaners is the only survivor, and long ago moved to its present location at 4047 Dempster St.
A cursory Internet search revealed that Westpoint Pharmacy was owned by a Mr. Tucker and two partners, who included Louis Maniates, a Skokie resident of Greek ancestry who died in 1985 at the age of 70.
However, no information was available about the Allen Lee electronics repair shop.
A search about Pagliacci Pizzeria reveals that a pizza chain of the same name exists in the Seattle area. A web posting had this comment by a Junior Burger at www.roadfood.com: "Oddo's Pagliacci pizza, Skokie, Dempster and Bronx, first pizza I ever had, thin crust, with burnt edges, loved it. "
Dempster Kosher Meat Market is gone. But right across the street is Kaufmann Bagel and Deli, which has been in business since 1955, obviously outlasting its competitor.
Rebop1
8:45 am on Monday, January 3, 2011
There was a 'painted' advertisement on the East Facing wall of the Budget Rental building (Dempster and Gross Point) that was revealed a couple of years ago. I hope some one made a photo of that one also. I think it was for a brand of beer.
Skokie Mike
11:10 am on Monday, January 3, 2011
I was wondering about these signs! Thanks for the article!
Rebop1
2:59 pm on Monday, January 3, 2011
And can we ever forget, "Dick says, Hi Neighbor"?
Ryan
7:17 pm on Monday, January 3, 2011
I took a picture of the Budget Rental's one.
http://farm4.static.flickr.com/3326/3241881641_f8b2deb622_z.jpg
Ruth H
11:44 pm on Monday, January 3, 2011
That is really neat. I've always enjoyed old fashioned advertisements.
Richard J Witry
1:28 pm on Tuesday, January 4, 2011
Ryan:
How about a copy for the Skokie Heritage Museum? Send to Amanda Hansen. Thanks.
Richard J Witry
Rebop1
6:48 am on Tuesday, January 4, 2011
Thanks, Ryan. Now, Lets run to the Purple Hotel and snap off a couple dozen, LOL.
r levin
10:22 am on Tuesday, January 4, 2011
how about the car spinning on top of fergus ford!
George Slefo
10:42 am on Tuesday, January 4, 2011
Here is a comment that was emailed to me from a reader:
"I worked at the tiny storefront Pagliacci Pizzeria in the early 70s as a waitress. The owners were a hard-working Italian couple- "Tony and Mama". The restaurant stayed very busy with carryouts and deliveries but there were booths and a few tables too. There was also a counter with stools, but we didn't seat people there- I wonder if it was a coffee shop before it was a Pizzeria - maybe someone will remember the location. I was glad to see the article and the photo because whenever I tell people I worked there, nobody seems to remember it. Ghostly!"
Ted Regencia
1:11 pm on Tuesday, January 4, 2011
Thanks Ms. Roberta Levin for sharing your story about Pagliacci Pizzeria!
JL
11:03 am on Friday, February 4, 2011
Pagliacci Pizza had a great thin crust pie generously seasoned with oregano. I recall the mural in the restaurant depicting clowns from the namesake opera. A wonderful place.
hoss
10:06 pm on Thursday, February 10, 2011
Oddo's had great pizza, we used to order it all the time, they had a delivery man named Harry Richter. Excellent thin crust with slightly burnt edges, better than most anything out there these days.
David Smith
1:04 pm on Sunday, July 24, 2011
I grew up on Bronx in the 60s and 70s. I remember all those places. Pagliaccis did have the best thin crust pizza. I don't recall Oddo ever smiling.
Gregory Struhar
11:18 am on Thursday, February 9, 2012
I grew up in Skokie form the mid- fifties to the early
eighties . It used to be filled with interesting stores
like Hob-Craft Hobby Shop , Skokie Fun Land ,Gilbert's Bike Shop ,Skokie Hiobby House . You could ride your bike to the Skokie Noshery on Main Street and have a hot dog fries and a coke and pay 42 cents for the meal on the way out ! They're all gone now . Where do the kids ride their Schwinns from Al's Cycle these days ? Or won't their parents let them out to ride unattended anymore ?
Greg Struhar
Paul Brodwin
1:04 am on Monday, January 21, 2013
Interesting story -- it's funny how just the memory of the "O R" telephone exchange opens a flood of associations. I still remember my childhood phone number (OR 6 - 0928), and the pride with which I recited it at age 5 or 6 (half a century ago). At that time, area codes were mostly unnecessary. Long distances calls were rare and expensive. Skokie is so unassuming a place, but childhood memories are burned in the heart. Who remembers Keystone Pharmacy and the Frididaire company, at the corner of Golf and Crawford? Paul Brodwin, Milwaukee,
WI