The old saying "Two Steps Forward, One Step Back" has been tweaked by Potash Markets to become "One Step Forward, Two Steps Forward."
Potash - the Illinois Retail Merchants Association’s 2011 Retailer of the Year - is not standing still to rest on their laurels. They are moving forward with an extensive renovation of their Clark Street store and more: they just supported National Ovarian Cancer Awareness.
The Potash families from Skokie & Lincolnwood and their employees proudly worked with "Turn The Towns Teal" September 1 through October 31.
"Turn The Towns Teal" promotes awareness of ovarian cancer and its silent symptoms. The end result is: the earlier the diagnosis, the better the prognosis.
During September & October Potash Markets partnered with Frederick Wildman & Sons and Folonari Wines for this charity. The end result was that for every bottle of Folonari sold, a donation of 50¢ from Wildman and 50¢ from Potash Markets was made to Turn The Towns Teal.
The final tally will easily be in the hundreds of dollars, and possibly in the thousands.
President & CEO Art Potash says: "I'm excited about the opportunity to help a good cause as part of our role in the community during the course of doing business."
His Aunt Marian says: "This is a really great cause and people love coming to our wine room and it's always good to help people."
Her brother Mel Potash adds: "Always happy to be involved in a charity event.
Noted wine authority/veteran employee Alan Blum says: "Our donated money includes dollar for dollar matching, plus 50 cents per bottle."
Veteran employee Jeff Iwamuro sums up their charity work and their renovation: "This gives us a cutting edge in the 21st century to help take care of the neighborhood."
Potash Markets began 62 years ago and this is their new beginning for the next 62 years.
Larry Potash of WGN-TV adds, "No relation…but I did meet them years ago - seem like nice people."