"We'll still maintain our individual identities -- one store isn’t being absorbed by the other -- but we can pool our resources in unique ways," Waid wrote on his Thrillbent blog. "We can design an Aw Yeah Comics!-branded, kid-friendly 'boutique' into Alter Ego that mirrors the Skokie setup. Conversely, we can build more Thrillbent promotion and outreach into the Aw Yeah Comics! storefront. We can meld print and digital in double the locations and strengthen both the stores and Thrillbent," Waid said in the publication.