These Niles West Students are 'Marketing' Gurus
More than a dozen Niles West High School students attended the third-annual DECA Innovations in Entrepreneurship National Conference in Chicago recently. The group was among the few selected as having the best marketing idea for the use of a plastic bag.
Fifteen Niles West DECA students attended the third-annual DECA Innovations in Entrepreneurship National Conference held in Chicago recently. More than 320 students from across the country attended the conference, taking part in workshops in the areas of opportunity recognition, financing, marketing, social entrepreneurship and sustainable entrepreneurship. One activity at the conference is the Idea Challenge. DECA teams are given a scenarios and must deliver a five-minute presentation on that scenario to entrepreneurs, and business executives. This year’s challenge was to take a plastic grocery bag and create a new use for it while creating the most value possible. Students were evaluated on the following criteria: New use and value, …
